Art direction // pitching //
personal project for Art Direction Short Course, Chelsea College of Art, UAL
Building on the success of the Lifeform brand, this project proposes "purpose", a new magazine collection which extends Lifeform's mission to encourage the practice of yoga with “groundbreaking and useful products”.
“Lifeforme has always done things differently: challenging norms, pushing boundaries and creating better Yoga, for People and Planet.”
Inspiration
senses // movement // Ryan McGinley photography // Olafur Eliasson installations // Jordan Malane //
Taya Louise Badgley's "auras" // Mark Rothko // Jimmy Marble // Peter Lidenberg // Hengki Koentjoro
